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''Made to Stick: Why Some Ideas Survive and Others Die'' is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007.〔(【引用サイトリンク】publisher=goodreads.com )〕 The book continues the idea of "stickiness" popularized by Malcolm Gladwell in ''The Tipping Point'', seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. ==Overview== The book's outline follows the acronym "SUCCES" (with the last ''s'' omitted). Each letter refers to a characteristic that can help make an idea "sticky": * Simple — find the core of any idea * Unexpected — grab people's attention by surprising them * Concrete — make sure an idea can be grasped and remembered later * Credible — give an idea believability * Emotional — help people see the importance of an idea * Stories — empower people to use an idea through narrative The book then goes to mention examples like: Simple: SouthWest Airlines, whose motto is "THE low fare airline".〔(【引用サイトリンク】publisher=engineerguy.com )〕 If a steward proposed serving chicken salad in the Texas-Vegas route, thinking about that motto helps one decide that this is not a good idea. Other example: Proverbs, which encapsulate wisdom in short sentences. The book mentions many case studies of successful teachers and professionals around the world such as Diana Virgo of Loudoun Academy of Science as a mathematics teacher. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Made to Stick」の詳細全文を読む スポンサード リンク
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